A basic listing in Yell is free, so everyone with this should be in google local.
http://local.google.co.uk/Here's a snipet from the news -
Despite being new to Google in Europe this is clearly a step towards taking on the UK's Yellow Pages and Thomson Local services. In Germany Yahoo! has already teamed up with the German Yellow pages (Die Gelben Seiten) through its sister organisation Der Ortliche which has a strong market presence on-line and in traditional print. Ironically Gelbeseiten is in the top ten name searches carried out by Google Germany itself.
Figures for the last quarter of 2004 showed that 35 per cent of all Google's revenue, some $350m, was non-American based. The company sees this passing the 50 per cent mark within five years.
Speaking to the German trade magazine Der Handelsblatt, Meyer said that the UK was going to be a beta test track for the new sideline system which - he predicted - will roll out over the rest of Europe in the coming years. "Google Local (which it will be called in all areas and zones) starts first in Great Britain... and only later in Germany."
Mark