my take on marketing ( and i guess the idiots here will say " you dont understand OR your just a small time window cleaner who will allways be nothing, your not worth bothering about ), but hey ho, i will post anyway
marketting to the commercial clients, yes great, give me a few idea's, infact im sure 90 % of window cleaners would say that, thus i guess it would just cancel itself out as we would all be doing the same marketing and trying the same tricks to land that contract, as i can sqeeze a little more commercial stuff in the early mornings or late nights
marketing to the domestic market, does it work ? ?? as i have a wide range from a small 6 quid cottage to a big 220 quid house, they are mainly around the 10 - 12 qiud mark though ( the 3 / 4 bed homes ) , now how to i pick up more work, it mainly goes like this :
mrs smith asks friend / next door etc if they have a good window cleaner, they get told to phone my number, i answer the phone and it allways goes like this : hey Matt, ive been recommended to you by mrs johnston, the phonecall continues and i normally pick up the job with whatever price i give them, the reason, they know im trustworthy as mrs johnston told them ive done hers for 6 years
now ive used flyers in the past for the houese between the houses i do, it says something like this "
WINDOW CLEANER
we clean other properties in your area and we are currently taking on new clients, this will be intill our books are full, act now to ensure we have space
i then right on the rear, we clean number 10 , 14 and 16 ( lets say they are number 12 )
this gets them thinking on a few levels :
Oh all around me are having clean windows, they might think im scruffy because i dont
i can trust him as he does the houses around me
they might ask nextdoor about me, who will of course say, yes he is a great guy
now this is marketing in my eyes, it works, i know as ive built up a very compact round of customers