the thing with ionics is that they mean nothing to people in the real world. as long as the side of your van says window cleaner and you charge a fair price then no one really cares behond that.
I know when i started i was given a couple of forum sites and I've taken it from there.
ionics, brodex, DIY system, whoever else. in this time all that matters is that you can keep low margins, and happy customers. that goes for the suppliers as well as the window cleaner.
this thread started because ionics want to protect their logo, if you ask anyone in the street they would say nice logo, but they could not tell you what company was being ripped off.
the best way to protect their logo is to make people want their product.
I think they dropped the ball with this one ( or perhaps it's more" it's my ball and I'm going home" :
)
I wonder if they are thinking all publicity is good publicity.