Mmm, Hard for me to comment , my short poe is the Unger one, not too sure what it cost, but was only cheap, it's my most used pole. As I've said before in many posting where poles were concerned, they may not be the best poles, but they are just about the cheapest, one of the lightest and possibly the most versatile.
It didn't come with brush, hose or gooseneck (an angled joint for Unger).
Doesn't need the hose as that is interchangable with the rest of the system,
I think the angled joint is around £10-£15, if you get a brush, well that can be another £20 or £30.
You add those up (plus cost of pole) and you are going to be around the fifty quid mark.
If the Ionics pole comes ready to use with brush and hose then the price soesn't sound so bad.
If it is just the pole......well.....I'm saying nothing, but I doubt I'll get one if that is the case
Ian