SJM
It is without doubt one of THE marketing tools and if you are looking for a piece of the cream work then you need to have a card that will be kept and not tossed to one side.
I cannot show you my card but it is white and red - our company colours, it is double sided and laminated in a matt finish, it is heavy and will outlast any standard card.
It isn't particularly eye catching but it is quality and it is clear and gives the person that I hand it to all my contact details and more importantly it has my website address - our business shop window!!!!.
Invest in a quality business card that people will want to keep
Rob