Lisa,
I too, know where you're coming from, and have followed your posts.
My big issue with the cleaning business was getting reliable staff, retaining, recruitment, supervising, sickness, maternity, customer satisfaction etc. New business was the easy bit.
In the end it was getting me down, so I downsized from 3 teams to one retaining the most profitable customers. Even after a year of this, I still had issues and sold the customer base to a member of staff.
This staff member turns over £60k per annum on 42 weekly domestic customers and her son does the cleaning with her.
The points I am making are this...
1) I didn't realise how much the business was getting me down until I sold it.
2) If you like cleaning yourself, then do it with one other and charge decent rates (we charged per room but it was effectively £24.95 per hour)
and do a really good job.
3) I could only do it because I had a different business to run with.
If new business is an issue, then we found leafleting to work really well.
Undoubtedly, people are cutting back, and the cleaning budget is often the first to go, but there are always those who need cleaners and are still affluent. It's just a question of finding them.
If however, you are losing customers due to quality of service (and you need to be honest with yourself with this) and it's because your desire and energy is reduced, then why not downsize, clean on your own or with someone else, offer a sterling service and charge for it.
I have to say it is a great relief not to wake up to the text message 'Can't come in today - fallen over cat.'