300g A6 Postcard, or sometimes just a business card, they are both more sturdy than 80g paper and smaller than A5, so you find people keep them either on their kitchen notice board or in with their contact lists.
We had ours professionally designed by a friend, then sent the design off to a printers to get made up.
I still get calls from the old Extracta A5 flyers that I used when I first started out 5 years ago