I enjoy strategy.
I do have a retail business too and have been successfull but there is no way I could expand now.
A friend imports, wholesales, retails bags and suitcases from china. That's quite good, but you should have started ten years ago.
I have two other friends with succesfull retail websites. One is wedding tiarias, the other is young peoples pop/music T shirts. Both of these work because of the high intrinsic interest.(In strategy terms).
If you are trying to retail or Etail a commodity you are up against it.
Richard Branson finds a partner with expertise, borrows half the money and spreads the risk and then allows the expert to run it with his branding.
And yes I do have a killer window cleaning strategy.