if you are doing an advert in YP you have to make it stand out, to stand out it costs money. If anyone goes in yp please just make sure you have a website address on it, we are in 2007 not the 90's anymore.
I am not trying to sell sites here just stating a fact that some many forget, pick up a yp and look for yourself, i dont have one as it goes staight in the bin, the reason being it takes to long to look at to find what you want and Intenet is far quicker.