i didnt use them for years , then a while ago i tried it , and got quite a good response . some of them obviously pain in the backside customers that had been dropped by their previous w / c ,( i didnt take any of them ) , some of them too far away as i like to keep conpact . the ads have definately paid for themselves , however im not using them this year as i think they are getting too expensive ( big discounts for new customers though )