guys
the issue here is message. not so much about you and how you clean, or the prospect asking you its about matching a market that is out there.
The reason you are not getting prospects talking to you about the green issues is that by your own admission you don't ask for those type of people to do business with you because its not in your message. with respect.
how many different messages do you have? i have three main one's at the moment, house selling, asthma sufferers, and basis carpet cleaning, plus i am working on a forth, upholstery cleaning that sells both fabric and leather. all sell just one message and not weakened by lumping them all together.
by using different media and different messages i talk to that one need. being general can have drawbacks. you cant be everything to everyone as this weakens the message.
for example, free newspapers. most have home for sale in the middle pages, someone that's is thinking of selling will look to see if homes like theirs are selling for what price. its a fact that most people when making large spend decisions can start to take in info two years before buying, (pre selling)
so anyway, a leaflet talking about improving the sale value though clean, nice smelling, carpets and the link to the sellability of a house will match that person need more than a general carpet cleaning leaflet. placed into a free newspaper and will put in on their radar. (message to market match)
Doug, be careful if you have lots of the same text on them Google will drop your ranking, its happened to me and i am having problems fixing it. lucky we have Yahoo and MS
Respect
Ian Harper