but isnt there another way to look at this, if you have a good conversion ration, then my reactin would be to expand the business, by bringing in more staff etc.
reasoning behind this.
100 customers paying 20 = 2000
20 customers paying 100 = 2000
if you were working to the first ie 100 clieints, and you loose 2 then you have lost 40 turnover, so now you need to replace them and at that level not to difficult to do.
however if you were operating in the second arena 20 customers, and you loose two of them then you have lost 200 turnover, and replacing those clients paying that level for a service often proves more difficult.
therefore
more customers, more turnover and ultimately more profit.
there is also the saying " those that can do it, and those that cant provide the training for it"
regards
martin