The only bit I didn't believe was the photo where it said the boss Jon was 38.
I know this was probably a publicity stunt but getting noticed by branding is a good way to go. The geek squad in America (they fixed and installed networks) used to wear too short black boiler suits, white socks, and drive geeked up vans.
I've thought about calling my business Mr Tickle with a wfp graphic. The man on here who use's a jellyfish impressed me as well for the same reasons.