hi peter
not sure whether it has been mentioned to you before, but the best way to build a round is to canvass. Door knocking.
This way your potential customers can meet you and hopefully begin to trust you. Also, you can give them a price on the spot.
what you will find with leaflets, is that the respose to them is very poor.
When i started i had some business cards printed, and some fliers. Then, when canvassing, if someone was in i could speak to them. If they werent in i would either pop a flier through, or make a note of the address and pop back another time of the day.
Canvassing takes a bit more effort, but it is time well spent.
richy