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craigp

Guerrilla Marketing
« on: January 06, 2007, 08:09:09 pm »
Hi,

any bought Guerilla Marketing CDs ? are they worth buying (the one targeted specifically at carpet cleaners)  ?

or will it just tell me to knock on doors and stuff i already know but just dont do, lol,

Craig


Mike Halliday

  • Posts: 11581
Re: Guerrilla Marketing
« Reply #2 on: January 06, 2007, 08:29:25 pm »
I'm a big fan of the Guerrilla marketing books, but lets be honest, do you really think these dvds will tell you anything you don't already know?

its all rehashed marketing that has been around for 50years.

make customers BEG for you to clean their carpets ::) ::)

does anyone believe all this BS marketing crap anymore?

if you have been in business for more than 5 yrs then these DVDs will Teach you nothing

Mike
Mike Halliday.  www.henryhalliday.co.uk

craigp

Re: Guerrilla Marketing
« Reply #3 on: January 06, 2007, 08:47:07 pm »
thats the ones Steve,

Mike i only been in biz for 4 year, so i might learn somthing from them, lol.

are they as good as the JP?

carpetguy

Re: Guerrilla Marketing
« Reply #4 on: January 06, 2007, 09:34:45 pm »
Little Joe offered nothing unique, or new, anyone with a sales or marketing background had "seen it all before ".................however................what the little man, and others offer, is, motivation.

This is what people like Paul Mc Kenna trade in, they motivate people to get off their back sides.

Many of us, with varied backgrounds, have been on endless sales / marketing courses................but..............if you don't put your knowledge into practice.................nothing changes!!!!!!!!!!!!

robbie

Ian Gourlay

  • Posts: 5748
Re: Guerrilla Marketing
« Reply #5 on: January 07, 2007, 07:07:03 am »
If this is the Guy who wrote the Guerrilla books they could be worth it. If it someone cashing in on the name I would be careful.




Save translating the information in the books into Carpet Cleaning Language

If I had not exceeded my budget for information products I would have ordered a set.


Re: Guerrilla Marketing
« Reply #6 on: January 08, 2007, 01:19:25 pm »

I got some Joe Polish bootcamp tapes from the States. wasn't sure whether it would be worth what I thought was a hefty price.

It's just full of ideas, each one in turn could save hundreds and make you thousands. Even if you have some generic marketing skills, this is very specific to CC so you can't get it wrong.

Sections on how to get free advertising, a specific step by step method for setting up maintenance agreements with domestic custys, relaxed and easy approach to getting referals. And loads more, it's simply a question of doing it.

Once I feel I've got as much as I can out of them I'll sell them on this site, or let me know if your interested and save on cost new and postage from states.

Mike