Little Joe offered nothing unique, or new, anyone with a sales or marketing background had "seen it all before ".................however................what the little man, and others offer, is, motivation.
This is what people like Paul Mc Kenna trade in, they motivate people to get off their back sides.
Many of us, with varied backgrounds, have been on endless sales / marketing courses................but..............if you don't put your knowledge into practice.................nothing changes!!!!!!!!!!!!
robbie