I wouldn’t say it’s ridiculous at all.
For single operators like myself, paying £150+vat per year is an absolute no brainer and offers great value.
For larger operators, with 10+ users like scrimble, paying £5k+ a year seems expensive but when you consider this is software that can manage your whole business, quotes, schedules, texting customers, invoicing, managing payments etc etc.
There are not many business’ out there that turn over in excess of £500k+ that pay as little as £500/ month for basically a tailored software package.