Changing your business name is definitely a no no in my opinion. Your name is your brand that you have taken two years to build etc!
The only companies that I know of that have changed their names are ones I see on Rogue Traders etc.
Exactly alarm bells would ring with me if I saw the same bloke under a different name,seen it loads of times over the years with builders,had a bloke in the past copy my van wrap it fooled a few people to begin with until they realised his van was half the size of mine 🤣
Well I don’t even have a van yet, I’ve been using my car, it has no signage on it, I’m getting a van in January so I figured if I’m gonna change it best to do it now, plus my round is small & got lots of messers. I’m only changing it slightly as it’s too long so I’m shortening it to be more simple & precise, it will still have my initials on it, so I doubt my customers would even notice or care, I don’t see it as such a big issue lol.