[wayne 77]

£26 a customer is poor.

You should be averaging about £5 a lead or £10 a Conversion.

I've spent £3k total on my account and whilst I can't tell you how many customers exactly I've obtained its about 1000 leads so assume 500 customers.

to be fair it really comes down to the numbers so assumptions about your conversion rate isn't enough.

and assuming a 50% conversion rate is pretty incredible from this type of lead.

i;d be interested to really see what the numbers were if you do spend some time digging into them

also of course it comes down to the quality of the customer you're getting

we've all had the experience of canvassers getting lots of poor quality customers.

i find it hard to believe that a 50% conversion rate from facebook ads would be decent customers at the right price, expecting a regular service, etc etc etc

so what i would be interested to hear is the lifetime value of the customers you're getting from this marketing

i'd rather have a 10% conversion rate of quality customers than 50% conversion rate of messers and bad customers

but obv would be very interested to be convinced otherwise

Perhaps assume is the wrong word. It's an estimate, in fact it's an over estimate.

I know for a fact without looking my cost per lead is less than £5.

Heres my lifetime fb ads account data


As you can see there's £3290.52 spent

319 lead forms filled in
607 post comments
743 direct messages

That's over 1600 leads.

Not to mention the post shares and likes which will help organic growth of your page and may result in more customers down the line.

So its more like £2 a lead at most £3.

I'm not really bothered about trying to pin an exact number down because its low, that's all I need to know it's well under £5 a lead.

As for conversion rate, it's somewhat irrelevant because someone starting out will take on any thing at lower prices and wil have a much higher conversion rate than someone who is really high priced and very picky.

Generating leads has to be the main aim as conversion rate tells you nothing about the quality of your advert. The better an advert is and the more people respond the cheaper the cost will be. Conversion rate  tells you how high your prices are or how good your sales pitch/sales funnel is.

All viktor is doing by trying to create an ad that picks up a certain type of customer is getting a poorer response to his ads which will lower the relevance score and hence driving up the cost per lead.

The more leads you can gain the more chance you have of re targeting them in the future.

But having said that it's given me food for thought because people like to pay for results so maybe I should sell already converted and booked in jobs rather than just leads.

But my only point I wanted to make is than fb ads used correctly should yield much better results than £26 a booked in job. Should be less than £10 imo.

Anyway I'll carry on 

Gomo is spot on, if you are paying £26 per job booked it that's not great. I have stopped lead generation for window cleaners now. I would use him to generate leads if he only charges £10 to people, only if they are high quality leads. I have attached some stats to show it works, these were not rubbish leads either. He got 30 customers total out of it, His min price is £15.

When i use the lead generation form, i will ask for name, email and phone number. Phone number being the main one as if they enter their phone number, they are more interested i found.  Regarding comments on the ads i found they are more price orientated.

As soon as some one filled in the form you the person buying the leads would get a email straight away saying they had a lead and they can see the name, email and phone number straight away. A hot lead stays that for around 2 - 3 hours any longer and the lead has about 70%  less chance of responding or sorry found someone else.   

Some of you may have used me previously, yes i went totally off grid, no response to people. I would like to add though all leads were fulfilled before hand.  This was due to being diagnosed with biploar so i had serious depression still do. 

I would say get the ads content right and images. Make it about the customer not about you or your business. 

If you know how to use google ads correctly you can get leads for around £10. Remember these are customers looking for a window cleaner.

Hi Callum
Sorry to hear about your Bipolar
You were the best   

[jo5hm4n]

Sorry to Hijack with this post, but seeing as Adam is jumping on it too, then i thought i may aswell.

Due to health reasons i have decided i can no longer physically clean windows, so i am letting my employees carry that on with both our vans in North Wales, whilst i am venturing fully into - Lead Generation & Online Canvassing.  I have been doing this for a few years now and as above just like Adam i have got it pretty well figured out.

Anybody who is genuinely interested in gaining customers via these methods as they are more cost effective without a shadow of a doubt, then send me an email with your contact details and i will be happy to have a good old fashioned chat on the phone, and give you direct honest advice as to whether providing lead generation or online canvassing for your business will help you or not.  It's not going to work for everyone, but it does work for alot of cleaners.  It's transformed my business and i have tried leafleting, door knocking, website enquiries, telesales both myself and paying others to do it for me.

email me - info@quantumshine.co.uk


Sorry to cut in Adam, you do a great job mate spoke to you a few times about this in the past you are about the only other person i know who gives real genuine expectations from lead generation no BS like others do.

If an Admin sees this and wants to delete my comment, i understand i realise this appears as advertising on a free post when we are supposed to be paying for that service.  Adam is getting away with it though lol and Viktor!

 

Saw you mention this the other day on the fb, just rememeber who gave you some advice when you become a millionaire 
Online canvassing! is exactly what i have in the pipeline!


On a side note i spoke to the admin about advertising on here but they wanted about £500 a month, not viable...

Oh mate no i've always appreciated your advice you one of the good ones on here and on facebook group.  Haha not sure about Millionaire though!  Just looking to replace my income from going out physically cleaning due to my health reasons.

£500 a month!  Goodness me that is alot.....  Wasn't expecting that.

A while ago i actually had an idea that maybe we could work together with something, but i never ended up speaking to you about it, as i wasn't sure how it would actually work if we tried to team up to do something online together.

[jo5hm4n]

Sorry to Hijack with this post, but seeing as Adam is jumping on it too, then i thought i may aswell.

Due to health reasons i have decided i can no longer physically clean windows, so i am letting my employees carry that on with both our vans in North Wales, whilst i am venturing fully into - Lead Generation & Online Canvassing.  I have been doing this for a few years now and as above just like Adam i have got it pretty well figured out.

Anybody who is genuinely interested in gaining customers via these methods as they are more cost effective without a shadow of a doubt, then send me an email with your contact details and i will be happy to have a good old fashioned chat on the phone, and give you direct honest advice as to whether providing lead generation or online canvassing for your business will help you or not.  It's not going to work for everyone, but it does work for alot of cleaners.  It's transformed my business and i have tried leafleting, door knocking, website enquiries, telesales both myself and paying others to do it for me.

email me - info@quantumshine.co.uk


Sorry to cut in Adam, you do a great job mate spoke to you a few times about this in the past you are about the only other person i know who gives real genuine expectations from lead generation no BS like others do.

If an Admin sees this and wants to delete my comment, i understand i realise this appears as advertising on a free post when we are supposed to be paying for that service.  Adam is getting away with it though lol and Viktor!

 

Simply wouldn't work with you due to your business ethics. Could have created your own post.

I plan on making my own post, when the time is right.

There are thousands of window cleaners, there is more than enough work for all of us without needing to worry, just as you wouldn't worry if you saw another window cleaning a customer next door to one of your customers.

It seems what you are doing is working well so keep it up.  Sorry to have commented on your post, it's just business mate no hard feelings.

[Stoots]

Sorry to Hijack with this post, but seeing as Adam is jumping on it too, then i thought i may aswell.

Due to health reasons i have decided i can no longer physically clean windows, so i am letting my employees carry that on with both our vans in North Wales, whilst i am venturing fully into - Lead Generation & Online Canvassing.  I have been doing this for a few years now and as above just like Adam i have got it pretty well figured out.

Anybody who is genuinely interested in gaining customers via these methods as they are more cost effective without a shadow of a doubt, then send me an email with your contact details and i will be happy to have a good old fashioned chat on the phone, and give you direct honest advice as to whether providing lead generation or online canvassing for your business will help you or not.  It's not going to work for everyone, but it does work for alot of cleaners.  It's transformed my business and i have tried leafleting, door knocking, website enquiries, telesales both myself and paying others to do it for me.

email me - info@quantumshine.co.uk


Sorry to cut in Adam, you do a great job mate spoke to you a few times about this in the past you are about the only other person i know who gives real genuine expectations from lead generation no BS like others do.

If an Admin sees this and wants to delete my comment, i understand i realise this appears as advertising on a free post when we are supposed to be paying for that service.  Adam is getting away with it though lol and Viktor!

 

Saw you mention this the other day on the fb, just rememeber who gave you some advice when you become a millionaire 
Online canvassing! is exactly what i have in the pipeline!


On a side note i spoke to the admin about advertising on here but they wanted about £500 a month, not viable...

Oh mate no i've always appreciated your advice you one of the good ones on here and on facebook group.  Haha not sure about Millionaire though!  Just looking to replace my income from going out physically cleaning due to my health reasons.

£500 a month!  Goodness me that is alot.....  Wasn't expecting that.

A while ago i actually had an idea that maybe we could work together with something, but i never ended up speaking to you about it, as i wasn't sure how it would actually work if we tried to team up to do something online together.

Give us a shout if you have any ideas...always willing to listen..
I had thought of doing Facebook marketing in general not just window cleaning but problem is when you are cleaning all day last thing you can be bothered to do when you get home is start working on something else hence why I've never really pushed it on a bigger scale just have a few regular customers.

[deeege]

How many people do you employ GOMO? If you’ve had 1600 good quality FB enquiries with a very good retention rate you must have a few lads working for you? How do you find the time to do the FB Marketing for others? Genuine questions.

[Stoots]

How many people do you employ GOMO? If you’ve had 1600 good quality FB enquiries with a very good retention rate you must have a few lads working for you? How do you find the time to do the FB Marketing for others? Genuine questions.

None mate, been there done it and it wasn't for me.... So I prefer to just clean windows and do this as an extra, makes for an easier life...

1600 leads

Probably half of which were sold to other window cleaners....

Which means the other half would have been for myself, with a 50% conversion rate that's 400 customers.

I've sold off about 150 customers over the last year or so...

As for time well i get home about 3 so I've got all evening, I don't usually work Fridays and there's the weekend so there is time. It probably takes about 2 hours per customer from start to finish.

Hope that helps 

[jo5hm4n]

Sorry to Hijack with this post, but seeing as Adam is jumping on it too, then i thought i may aswell.

Due to health reasons i have decided i can no longer physically clean windows, so i am letting my employees carry that on with both our vans in North Wales, whilst i am venturing fully into - Lead Generation & Online Canvassing.  I have been doing this for a few years now and as above just like Adam i have got it pretty well figured out.

Anybody who is genuinely interested in gaining customers via these methods as they are more cost effective without a shadow of a doubt, then send me an email with your contact details and i will be happy to have a good old fashioned chat on the phone, and give you direct honest advice as to whether providing lead generation or online canvassing for your business will help you or not.  It's not going to work for everyone, but it does work for alot of cleaners.  It's transformed my business and i have tried leafleting, door knocking, website enquiries, telesales both myself and paying others to do it for me.

email me - info@quantumshine.co.uk


Sorry to cut in Adam, you do a great job mate spoke to you a few times about this in the past you are about the only other person i know who gives real genuine expectations from lead generation no BS like others do.

If an Admin sees this and wants to delete my comment, i understand i realise this appears as advertising on a free post when we are supposed to be paying for that service.  Adam is getting away with it though lol and Viktor!

 

Saw you mention this the other day on the fb, just rememeber who gave you some advice when you become a millionaire 
Online canvassing! is exactly what i have in the pipeline!


On a side note i spoke to the admin about advertising on here but they wanted about £500 a month, not viable...

Oh mate no i've always appreciated your advice you one of the good ones on here and on facebook group.  Haha not sure about Millionaire though!  Just looking to replace my income from going out physically cleaning due to my health reasons.

£500 a month!  Goodness me that is alot.....  Wasn't expecting that.

A while ago i actually had an idea that maybe we could work together with something, but i never ended up speaking to you about it, as i wasn't sure how it would actually work if we tried to team up to do something online together.

Give us a shout if you have any ideas...always willing to listen..
I had thought of doing Facebook marketing in general not just window cleaning but problem is when you are cleaning all day last thing you can be bothered to do when you get home is start working on something else hence why I've never really pushed it on a bigger scale just have a few regular customers.

Yes mate i will have to give you a call sometime maybe we can sort something out together.

[deeege]

How many people do you employ GOMO? If you’ve had 1600 good quality FB enquiries with a very good retention rate you must have a few lads working for you? How do you find the time to do the FB Marketing for others? Genuine questions.

None mate, been there done it and it wasn't for me.... So I prefer to just clean windows and do this as an extra, makes for an easier life...

1600 leads

Probably half of which were sold to other window cleaners....

Which means the other half would have been for myself, with a 50% conversion rate that's 400 customers.

I've sold off about 150 customers over the last year or so...

As for time well i get home about 3 so I've got all evening, I don't usually work Fridays and there's the weekend so there is time. It probably takes about 2 hours per customer from start to finish.

Hope that helps 

Fair enough. I didn’t realise the 1600 was a mixture or your own leads and some for others. Gotta say the numbers didn’t make sense if they were all yours.   

[johnny bravo]

ive noticed on Facebook  , around 6  adverts , all different companys around teesside,      All highlighting they Clean all Doors & Frames as standard. Does your window cleaner do this.  All offering high expectations as each other.    offering the same work.

Most do these as standard so i guess they are newish  or just drumming up work,   saying they are cheap.    Im glad i dont have to do this now..    If i was 10 years younger then i would be. 

[SB Cleaning]

I used to advertise on FB, you do get a lot of enquires but most are just one offs, or messers looking for the cheapest quote.

[Stoots]

ive noticed on Facebook  , around 6  adverts , all different companys around teesside,      All highlighting they Clean all Doors & Frames as standard. Does your window cleaner do this.  All offering high expectations as each other.    offering the same work.

Most do these as standard so i guess they are newish  or just drumming up work,   saying they are cheap.    Im glad i dont have to do this now..    If i was 10 years younger then i would be.

That's because they all copy each others adverts. I've seen quite a few copy my ads word for word. I just block all the local window cleaners that I can find now lol.

[jo5hm4n]

ive noticed on Facebook  , around 6  adverts , all different companys around teesside,      All highlighting they Clean all Doors & Frames as standard. Does your window cleaner do this.  All offering high expectations as each other.    offering the same work.

Most do these as standard so i guess they are newish  or just drumming up work,   saying they are cheap.    Im glad i dont have to do this now..    If i was 10 years younger then i would be.

That's because they all copy each others adverts. I've seen quite a few copy my ads word for word. I just block all the local window cleaners that I can find now lol.

How can you actually block other local window cleaners?  Can you block them from your business page?  Or just do you mean as in on your personal account?  Alot of the ads now as you say are word for word the same.

[ok cleaning]

My years of experience tells me that you can not build a round with face book you can have one job here one job there  you can have jobs requires lots of driving and you can spend your time your time from job to job the best way to build a close and proper round I'd door knocking

[james peters]

My years of experience tells me that you can not build a round with face book you can have one job here one job there  you can have jobs requires lots of driving and you can spend your time your time from job to job the best way to build a close and proper round I'd door knocking

this is true....
however.... fb . yell.com etc are just a tool.
for eg ....I had an enquiry in a rural village a few years ago from yell.com.    from talking to the new customer, I got the general message that there was no window cleaner in the nearby villages, so I went door knocking. I managed to build a days work.

today I have to quote for a country pub in a small village . the enquiry came from FB.   if i get the job I will then knock or leaflet the other houses in the small village.