The success rate varies from area to area and even depending on the time of year. I also find that the weather on the day you deliver them has an impact!
If it’s bright sunshine, when the householder reads your flyer and glances at their own windows, they notice how dirty they are straight away. If it’s pouring down or overcast, they may not look too bad.
As has been said, 3 or 4 per thousand is doing well. (So approx 1 response per 300 flyers).
In my experience, you can deliver about 100 flyers in 45 minutes (depending on the type of estate of course) so that’s about 1 response for just over 2 hours of delivering.
So if you devote a day (of 6 hours) you could reasonably expect about 3 responses. Occasionally you might come across an area that is unexpectedly better (perhaps because a local bloke has packed in or disappeared) and then you’ll get a better response.
Here’s my pro tip...
Don’t order A5 flyers, especially not on 130g or 170g paper. They are too big and too flimsy, and have a tendency to crumple up as you try to post them.
It’s better to use A6 flyers, at 250 or 300gsm. The cost difference is negligible, and they are much easier to deliver. Also, by being creative you can get just as much info on an A6 as you can on an A5.
Also, being smaller and more manageable, they are more likely to be kept by the householder (eg stuck on the fridge etc).