As the most sceptical of sceptics, we set out to give Facebook a try, primarily as a means to be able to communicate with a lot of our clients in one click and that aspect of it works very well indeed.
Having heard all the stories, ‘Oh Facebook is only populated by price shoppers,’ we were even more sceptical at the prospect of generating any sales through it, but low and behold we do and - at our price!
We’ve run a few competitions and that has boosted the number of likes and through that increased the number of potential customers, all without having spent an money at all.
The myth is that because Facebook is populated by price-shoppers you can’t do good business. But how can that be true? Facebook members come from every possible walk of life, its like a compendium of humanity, so to say that they only have one shopping mindset - the cheapest simply isn’t true.
I am astonished at having made so little effort, spent zero cash, that Facebook provides a steady trickle of jobs, yes we get what everyone calls, ‘price-shoppers,’ but who doesn’t through whatever medium?
The one aspect that is lost in the negative notions of Facebook as a price shoppers paradise and is therefore to be avoided is that there is a bigger dynamic at work. Yes, of course it is all about sales, but sales come to you through lots of different routes and long term exposure to your company is really what it is all about and whether we like it or not Facebook is where our customers are at, yes even the older generations and yes, even people that are as turned off by a cheap and cheerful carpet cleaning price as they are anywhere else.
If you look at the Facebook as a medium that has to produce immediate sales for it to be worthwhile then your likely to be disappointed, but if you’re a bit savvy with it and are prepared to play a slightly longer game, you can boost your business profile, get in front of the right type of client that may not need your services today but when they do......
The mistake is in thinking that you have to price match the cheap guys in order to get a share of the pie, but you don’t you just go fishing in a different pond.