That's great that you guys are having good Januarys.....Is there anything different you're thinking of trying this year to increase your business? Such as new marketing ideas? Add ons?
Google ads seems to work really well for many, it's just about getting the right formula for you with a steady stream of quality visitors over quantity.
When you say a mail shot Edward, is this via the post? email? SMS? I read an article recently that explained how many companies are reverting to postal mail as a marketing exercise as many don't do this anymore. If you think about it, how many emails have you had over the past week compared to letters selling to you?