Pricing is part of a whole strategy of how you organise and create your bussiness, it works in conjunction with how you market your bussiness.
Years ago I use to tell everyone on CIU how I only worked within 4 miles of my front door ( it's about 8miles now).....guess where I used to post my leaflets? .....Guess how far I had to travel to give an in home quote?.... Yep only 4miles!
If you are getting your work from Google then exspect to have to travel 15+ miles to give quotes, then if you live in a busy town it will not be viable........ but if you get your new work from a leaflet you will get your work where those leaflets are delivered. if you are sensible this will be close to your home unless you live on a benefit ridden council estate (in which case it might be better to travel a bit further) .
Then imagine if you are constantly working in the same small area or town, you can do quotes between jobs as you are always close by.......your van starts getting seen all the time ( helps if you have a very unusual van wrap ) you become very Well known ...... People stop you in supermarket car parks........you eat in restaurants and the owner comments that he has been meaning to call you and...... "can you pop in next time you are passing"
Sounds like waffle but Everything within your business is interconnected
I understand how this would work brilliantly if you lived in an affluent area, leaflet local, get known and seen local and have repeat local work.
For me personally i would have to travel some to get to better areas, hence why i quote over the phone only, my reasoning being if i get the quote slightly wrong and the jobs an extra half hour more than i thought, well then im still probably better off than going and quoting.
In the above example of the living room being twice the size, well once im there with the gear out and wand in hand, the extra size room really would take that much longer and more than likely still quicker than quoting in person, making two trips, two lots of fuel etc.