Hilton has dug himself a hole it seems to be his party trick.
Thing is those lower priced customers will always be low priced customers. Your going to have a miss mash of a business.
What happens when Mr Smith (high end) finds out you do also do half price work depending on which days you book or price by area or which car they have in the drive.
All business's have a miss mash of customers you are deluding yourself if you think otherwise and plenty of people work on a post code basis in
all manner business's, you can not be that naive to think otherwise.
How many business's out there operate senior citizen discounts or veteran discounts, I knew a very successful CC who used to to offer a
discount Monday ,once a month the last Monday was discounted mainly on area cleans the lower value customers(but not just them) used to pile in and he cherry picked what he wanted to do, all based around his monthly targets, worked a treat for him.
So where's this hole
By the way, what exactly would Mrs Smith be finding out about ?