My opinion is obviously a bit biased since I build websites but in my experience Hibu are absolutely rubbish.
They're expensive - which would be fine if you got decent results, but few do.
They often use the same design of website for companies only a few miles from each other,.. I recently spoke to a plumber in the North East who told be about one of his competitions sites which was IDENTICAL to his except for the phone number!
I've yet to see a Hibu site properly optimised for Google - not even a mediocre attempt at it.
Very few Hibu sites are responsive and phone/tablet friendly.
Hibu is the only company I know of that charges you to release the domain name that you own when you move away from them!