[ian harper]

Guys

wanted to share something that I been focusing on lately and that's "marketing reach" I am sure you guys that use leaflets will be interested in this, but its also works with all media. great way to make your marketing money work harder

http://www.cleanonomics.cleaning-carpet.co.uk/carpet-cleaning-prospects-reach/

Respects

Ian Harper

[Ian Gourlay]

Hi Ian

While I agree that it is a good tactic to concentrate on a Group of homes for say three months

Then put that group on bi Monthly

And expand out.

I never talked to Martin Riley at Length but i thought when he won better your best completion in January one year he went wide with his leaflets. Problem with being consise to start with is if you have a bad area it might always be bad area.
That is the problem with Marketing Theories  there is always a converse.

 

[ian harper]

Guys

The number is 7 (we are going for 6)

"Consider frequency. The age-old figure is that it takes 3 exposures to gain brand recognition and awareness, but some expert marketers advocate up to 7 exposures. When it comes to planning your campaign, think about how many times you’ll contact a customer or prospect, and how far apart each mailing will be"

This gives you the number of drops each year and tells you if your overheating your area and trying to hard. we run our numbers on leaflets and found we could expand our reach by about 8K

Thats a new eight thousand people that we see my leaflet 6 times every year.

This all fits with my "big fish little pond" way of dong marketing this year

Ian Gourlay do you see any facts that backed up what he was saying? I never did so you can test it for yourself to prove it or not believe it.