[JandS]

Printer is selling a service.
Buying a car is buying a product and is where you should price shop...why buy BMW from dealer A when dealer B offers the same car with the same terms at a £1000 less.

[Mike Halliday]

In this topic we are discussing the printing of leaflets.

A leaflet is a physical, exact item that can be compared to another exactly, it is not a service that has multiple variations of achieving the required outcome.

A 135gm DL full colour leaflet can be compared to a 135gm DL full colour leaflet.

If I can buy 1000 for £25 or pay £125 then I can be a 'price-shopper' and buy the cheaper one knowing exactly what I am getting

[wayne zabel]

And what happens if printer A sends you half your job out of register with lots of colour variations and badly "set off" and fails to deliver on time.

Then printer B sends you a perfect job on time, but might be £25 dearer.

You don't know exactly what you are getting.

[SteveAllan]

I know where your coming from Wayne, i did many years in print and the prices now are just stupid. I remember the good old days, good money etc. People printing their own lmfao.

[Hilton]

Product and service go hand in hand, one with out the other is doomed to failure, after all what is the end 'product' you are all trying to achieve.