When I first started I bought gardiners hose reels, they IMO are garbage absolutely naff putting it politely. Bought an ionics reel so much better, better to reel in, sturdier, better constructed, etc, lasted me 9 years until two short welds snapped which I rewelded the entire length of brackets so now they are indestructible as 'Im a qualified non destructive test welder from previous employment, but considering I have 100m of microbore and 100m of minibore on that's not bad cause of excessive hose so I don't need to move my van as much whilst working some days. Same with ionics pole racks and a few other things, all expensive but last longer so better value in the long run.
When I first started Ionics were bloody expensive and known as OTT nicknamed Over The Top and they were far pricier than other competitors because their sales staff were on good commission judging by their job vacancy ads. I bought the ionics carbon 45 ft pole as my first pole to help me with my second commercial job and this pole was the sturdiest pole on the market at the time, very rigid and built to last. Compare these poles to the likes of facelift (phoenix I think they're called now) and gardiners which reduced the carbon wall thickness, thus reducing the weight and costs they don't last half the time but do come close for rigidity now with the extreme equivalent versions.