[garry22]

my ad

One ad?

Serious question, how many ad groups are you running and how many ads per ad group are they split testing?

[Mike Halliday]

my ad

One ad?

Serious question, how many ad groups are you running and how many ads per ad group are they split testing?

Why bother will all that twaddle

Jason's adwords keeps 3 van going and has just bought him a new merc......... Just copy his advert.... it must work

But joking aside, from what I can see from people who rely heavily on Adwords it's about single keywords phrase campaigns landing on pages that feature those words in abundance. so if you live in hull...

Headline: hull carpet cleaning
Single campaign with Keywords: hull carpet cleaning
Landing on a page with hull carpet cleaning mentioned or even the title of the page is hull carpet cleaning.

Then set up a separate campaign for all variations and search keywords

Set you geographical area at 20miles, with the advert showing between the hours of 9am & 8pm 7 days a week or if it's a commercial advert only showing business hours mon- fri

There yea go that's the limit of my limited knowledge  

[garry22]

Mike point taken  .

I'm trying to establish how far Google goes with it's free service. Maybe Jason could have six vans and two new Mercs? 

[jasonl]

Well I don't recall anyone saying that they placed a yellow pages ad years ago without speaking to yellow pages . Scoff all you like 

To expand further I'd need a manager which is a step too far .

[Craigp]

Adwords brings very low quality enquiries, you'll need to be in the price war game, will work well for you if you clean carpet £20 a room.

A lot do 50% discount.

I have a plan, 80% discount, what they gonna do then!?

[Carpet Dawg]

I had a call today from the internet.

The guy wanted two bedrooms, lounge and hall way (albeit very small flat, I know the area) and a two seater sofa and armchair cleaned. I gave him my price and he said "wow, thats a bit more than I wanted to pay... I spoke to another guy that was going to to it for £55!!!". Then he asked if I could do it for £75 as he didn't want to pay anymore 

Thing is, if he had been offered such a cheap price (and thats what he was looking for), why the hell did he keep on phoning round for even cheaper?

Luckily that was a free inquiry!

[ian harper]

Guys

Google style customers service get your user to help each other and keep your cost down -)

https://www.en.adwords-community.com/

Adwords set up well will give you the ability to "Buy Customers" By know the price of a customer you can adjust everything from your price to overheads to fit that cost.

I downloaded this from internet and will make changes to fit carpet cleaning and then post on http://www.cleanonomics.cleaning-carpet.co.uk/

[garry22]

Jason, I'm not scoffing at you. I'm pleased you are doing well. This is where I'm coming from.

The last time I got involved with Adwords was a copywriting job for a telecom company.

Google had set it up and it was a mess. It was hemorrhaging money.

The main keyphrase was just under twenty five POUNDS per click (very competitive market). Many others were in excess of fifteen pounds. I had to build twenty odd specific landing pages, three of which got the perfect 10/10 score. If I did it now I would probably have two to three times that amount.

We ended up with twenty plus Adgroups. Each group always had at least three adverts running at a time (split testing). As soon as one lagged behind the others, it was withdrawn, I wrote another in it's place and ran it against the current best performers.

Over the time I wrote in excess of one hundred and twenty different ads (short copy is the hardest type to do well). The results were eye openers.

Some ads pulled up to three times more than others. Some got click through rates of 80 - 100% (others completely bombed, but that's the beauty of testing).

One ad got more response at position 10 (the bottom) than it did at four (I guess it was more visible). I also learned that you could often half a bid price and still have the ad stay in the same position.

One advantage I had in that job was a high volume of clicks so the testing was easier as the samples were larger.

Somewhere down the line, there has to be a conflict of interest with Google. Any agency offering Adwords services should be doing all of the above testing. If Google are doing this for you then great. You've got a fantastic deal.

[Neil Jones]

I can't believe no knows someone who can run an Adwords campaign rhat is trusted and known!!

I don't want to call google, I don't want to learn about it, I just want someone to do it for a reasonable fee.

[Carpet Dawg]

Its not that hard to learn to be honest, infact its pretty straight forward. And only takes a few minutes to tweak/monitor over the week.

The times I have phoned google I got rubbish, scripted advice. You can tell they where not interested in "streamlining" my budget.

The thing that annoys me about it is that there doesn't seem to be anything stopping people going nuts and clicking your ads with bad intentions.

The amount of times I got 10 clicks a day and not one call. Or 6 impressions and 5 clicks, which ran out my budget for that day before 10.30am (no calls funnily enough!), and google didn't not give two poos.

[Carpet Dawg]

Jason, I'm not scoffing at you. I'm pleased you are doing well. This is where I'm coming from.

The last time I got involved with Adwords was a copywriting job for a telecom company.

Google had set it up and it was a mess. It was hemorrhaging money.

The main keyphrase was just under twenty five POUNDS per click (very competitive market). Many others were in excess of fifteen pounds. I had to build twenty odd specific landing pages, three of which got the perfect 10/10 score. If I did it now I would probably have two to three times that amount.

We ended up with twenty plus Adgroups. Each group always had at least three adverts running at a time (split testing). As soon as one lagged behind the others, it was withdrawn, I wrote another in it's place and ran it against the current best performers.

Over the time I wrote in excess of one hundred and twenty different ads (short copy is the hardest type to do well). The results were eye openers.

Some ads pulled up to three times more than others. Some got click through rates of 80 - 100% (others completely bombed, but that's the beauty of testing).

One ad got more response at position 10 (the bottom) than it did at four (I guess it was more visible). I also learned that you could often half a bid price and still have the ad stay in the same position.

One advantage I had in that job was a high volume of clicks so the testing was easier as the samples were larger.

Somewhere down the line, there has to be a conflict of interest with Google. Any agency offering Adwords services should be doing all of the above testing. If Google are doing this for you then great. You've got a fantastic deal.

Yes, it was much easier back then to make money with google adsense publishing.

[Craigp]

I don't know them, can't say if they are any good;

http://www.savvyfish.co.uk/index.php