Having also had a fair bit to do with marketing of product over the years, I agree with your comments on some website content. I would never put some of that stuff on mine (if I had one).
The thing that I find the most difficult to get my head around is the tacky 'how to' videos that people put on YouTube. Some of them are truely embarrassing to watch, but the maker must have thought otherwise. Compare some of them with what Alex Gardiner puts out as an example.
I watched one yesterday on a DIY wood burning boiler and the language was disgusting I didn't watch it for long.
But the world is changing and what us fuddy duddys don't find acceptable, younger generations do. That's the trouble with age - we judge the new world standards by our old world ones.