Interested In Advertising? | Contact Us Here
Warning!

 

Welcome to Clean It Up; the UK`s largest cleaning forum with over 34,000 members

 

Please login or register to post and reply to topics.      

 

Forgot your password? Click here

ian harper

Shared Servers Affect Your Ranking
« on: August 06, 2013, 07:10:51 pm »
Taken from SEOMOZ long report so I just quote the important part.

"However, our data shows there is a correlation between lower time-to-first-byte (TTFB) metrics and higher search engine rankings. Websites with servers and back-end infrastructure that could quickly deliver web content had a higher search ranking than those that were slower. This means that, despite conventional wisdom, it is back-end website performance and not front-end website performance that directly impacts a website's search engine ranking. The question is, why?

TTFB is likely the quickest and easiest metric for Google to capture. Google's various crawlers will all be able to take this measurement. Collecting document complete or fully rendered times requires a full browser. Additionally, document complete and fully rendered times depend almost as much on the capabilities of the browser loading the page as they do on the design, structure, and content of the website. Using TTFB to determine the "performance" or "speed" could perhaps be explainable by the increased time and effort required to capture such data from the Google crawler. We suspect over time, though, that page rendering time will also factor into rankings due to the high indication of the importance of user experience.

Not only is TTFB easy to calculate, but it is also a reasonable metric to gauge the performance of an entire site. TTFB is affected by 3 factors:

The network latency between a visitor and the server.
How heavily loaded the web server is.
How quickly the website's back end can generate the content."