Competition is not about price, it is about quality!!!
Don't believe I'm saying this but.......................
Simon is right..
You should NEVER compete on price unless you are the cheapest, and can maintain that.......
then again why would you want to compete on price??
I was low priced for a very long time, as I thought that poor people needed their carpets cleaned too..... however the people taking advantage of the low prices were all the doctors, solicitors, famous singers etc... ie all people who had more money than most....
So I upped my price... by a lot... and make more money each year, and do less work..
win win