Just had a quick look.
The video is good (Dan, I'm pretty sure thats a fiverr job or atleast you can get soemthing very similar) and the choice of machine is good! I also like your logo, basic but good. Needs to be bigger though.
Deffinatly get rid of the pop up! Your not a porn site.
And i'd also remove the main picture you have on there, the green carpet with the vacum cleaner going through it!! Very clip arty, very google image steal job! Every molly maid cleaning company up and down the country have used that as thier image in some form. Try putting your video in its place? maybe.
Infact, i'm not too keen on any of the images on the home page i.e. the happy family and vacuum/dudes legs photos.
Whats the customer login thing?
Tony