Depends on ur leaflet really i think, i had 15,000 a5 flyers done before christmas down to my last few thousand now. They had bold tittle, few short paragraphs and 6 good size pics, also had landline, mobile and web site on them, only put my first name on them which think was a mistake. My next batch is going to be a6 postcard ones with bold tittle a couple of short phrases, few bullet points, pic of myself and van on front with full name adress an contact details.On back im putting pictures of myself working and a small bit of text. Think if ur going with something like a5 or a6 its a good idea to keep it simple and not to crowded. People are generly quite nosey so they like to know who u are. Postcard ones are small and thick so wont get crumpled up going through letter box, i think people would be more inclined to keep post card size rather than put it in the bin. ordering 50,000 to do me most of the year so will be good to see responce.
Hope this helps, Wayne.