Hi Mark,
You make some valid points.
However I will challenge you on one point but will have to use an actaul example to get accross my point on researching your area prior to start-up.
I live in a medium sized town which has a mixture of classes. At the moment we have far too many w/c all fighting and undercutting prices to get business to make a living. Luckliy we have been going for 8 years and dont have a loyal customer base.
An old friend approached me about 2 years or so ago and asked me the same question as Ian. I gave her the same advice. There are too many in this town to make a decent, proffitable business - look at the market in our adjacent towns to see where the gap is. Needless to say that did not happen and her partner bought all the tools, new van etc and spent the next 10/11 months struggling to attract jobs in ths very saturated market.
I did some research (YP 118, tester leaflets etc) for her and discovered that just 6 miles up the road in a smaller valleys town people were crying out for a w/c and told her so. Now they have a small but constant w/c round.
As I said in my previous post not all areas of the country are the same, but what is the harm in finding a niche market before spending money.
REPARATION PREPARATION PREPARATION.
All I suggested was to pull in the reigns, look at it logically and get it right from the start - after all you dont want to start up and get hassle from day one.
My advise but then who says it's right eh
Good luck Ian,
Sarah