This looks like a British version of the franchise that is sweeping the US at present and which I posted on here previously and will at some point hit the UK, not sure if its the same outfit they may have seen whats happening over in the US and decided to get in first here, but the others will arrive pretty soon anyway.
http://www.oxifresh.com/Its all in the marketing and its very impressive and innovative, they are setting themselves apart from the usual stuff that hasn't
really progressed for decades, someone earlier mentioned that Prochem has stood still for 10 years and I agree they have.
We should all keep our eyes on new developments be it in the marketing or in the product, I remember when Chemdry first hit our shores , no one could get their head around the concept and the original guys made a big impression on the market, when everyone was saying it wouldn't work
over here .