Well, it's been very interesting indeed reading peoples comments so far! Thanks for everyone's input, really appreciated
This topic has highlighted something that I think many of us realised already, but doesn't get discussed much - how we view ourselves.
I most certainly do not view myself a "just a cleaner". As I've already argued previously, you could not drag any person off the street, give them the keys to my van and send them out to do a day's work that I do. They wouldn't know where to begin. On the other hand, you give anyone a duster, mop and bucket and they'll instinctively be able to use those tools as well as pretty much any other able bodied person.
I work to live; I don't live to work. I get some customers making comments that they are surprised my work doesn't cost more. I also get the ones who wince at the price but I don't care because they're obviously not my market.
I think it is perfectly fine for people in our industry to value themselves however they want to - high or low. At the end of the day there is a market spanning all the way from top to bottom, price-wise. I just know which bit of it I enjoy working in the most