it,s a positive name mate like ACE or PREMIER or A1 it doesn,t have to be related to the work, as for the graphics,i take the wife into town every morning an pass literally dozens of sign written vans but never take notice of them. the idea is for it to catch peoples eye because once you have their attention they will also read the info that,s on there, i believe theres a guy in the carpet cleaning section who,s van is just covered in zoo animals and he gets loads of work because he grabs peoples attention..it,s just a marketing gimmick..