[Bob Robertson]

I was looking through a local business magazine today and there was an upside down ad in it. My first thought was the company would be wanting there money back for the mistake.

After a few moments of studying the upside down ad I realised it was done deliberate and had caught my attention. Good bit of marketing.


Bob

[markpowell]

sounds like a good idea to me
Mark

[derek west]

unless everyone in the mag has the same idea

[Bob Robertson]

True Derek    but if your the first in your local mag it would make it difficult for others to follow as they wouldn't want to be seen as copying you.

Here is a blog about it.

http://www.lonelymarketer.com/2007/04/09/upside-down-ad-is-going-in-right-direction/

[Dean Cudd]

I did this about 6 years ago in my local free paper. It did not increase my work load, I just got sick of people telling me they have printed it the wrong way up. Dean

[Jim_77]

I got my last lot of leaflets printed upside down.  Didn't make any difference to the number of calls I got.