In our small market town I've been working in town for about 12 years. Lived in the area for over 30 years. People kmow me, most call me by my first name. Why?
I believe it is because I try to be, above all, honest. I'm not perfect, I do miss bits and make mistakes (occasionally). But my customers know all they have to do is ring my mobile and I'll put it right, no quibble. I don't rush, I take my time and do a good job! I explainn if there are problems with access and we work together to ressolve the issues.
That's what I find people in our town are prepared to pay for:
Honesty and a good job.
There are "Cowboys" but they don't bother me.
Remember:
NOT PERFECT - BUT - HONEST!!
David