Ian, I didnt meant to infer you have said anything against NCCA - just, rightly, you were pointing out how we should promote anything that makes us different to another cleaner.
I often talk about the fluids I use, how the majority of them are safe for the environment and therefore safe for us humans and pets.
I also promote I am the only only c/cleaner in the area at this moment that is a member of the NCCA.
I also promote that I use one of the most powerful portable c/cleaning machines available in the UK, and how the Scorpion has 3 vacuum motors, so "your" carpets should be cleaner, healthier and also dryer more quickly.
Everything I try to use to my advantage, but I dont expect John Kelly, Nick Vousden-White not the NCCA to be doing it all for me - its my business - I make it work to be what I want it to be within the resources I have available .