It seems to be how the national or bigger companies work. Get the contract by going in cheap then do a quick, crap job! It probably works most of the time too as it seems that the quality of the work isn't a big factor for most of these bigger clients. However, it seems BUPA may see it differently & some of the others may begin to resent being ripped off more.
Can't stand that smarmy twot (tony) from UK commercial anyway, nor that Duncan thingy so as far as I'm concerned I hope they bomb out, big time!