[clarkson]

--------------------------------------------------------------------------------
Comparing against a porty, and if you are booked up say 10 days in advance most of the time
and as many are, compared to those who are not, you would save time in a day to do an extra job, say 2 rooms, av ticket price 95 pounds over, times five days times 48 weeks,
equates to nearly an extra 23k per annum, TM paid for.

 Hi Andrew
  If i had that much work coming through, I would set another operator on little van and porty make money on them rather than spend 30 000 on kit and do it all myself.

  cheers

  john

[CleanerCarpets]

On Saturday I went on The Referral Marketing Event with a lot of these Fast Track Guys,.  Please note I am not a Fastracker.


The evidence is there these guys have in the main  built  massive  companies and get top prices
I did learn that not everything works so Saturday was more about Brainstorming on how to get Referrals and we came up with 8 plans two we developed
The thing is they take action

Yes Fastrackers can Walk on Fire , I did not .  I have a bad foot but I do not think I would have taken the risk

Jason
But in Year 2 Your Van will be Capital Cost Free and the year after.

I bet that piece of kit has ten years of life

Ian - was Pierre asked why he decided to do false video testimonials for other carpet cleaners and why he got them to do the same for him on Youtube and their websites (which have now been removed)?

Is that what comes of his brainstorming? If so, he can keep that sort of training. For a company to be successful over a long period, it takes more than just making money, it takes honesty, time and hard work. In my opinion, anyone low enough to mislead customers in such a way and with such ease (and with the same smile he has on his 'webinars') needs to go back to the drawing board and rethink their game plan.

Dont be fooled by this - if you want advice on marketing the people who will give you the best advice will do it for free and be only too happy in doing so.

[Shaun_Ashmore]

I'm guessing that Pierre has selected people to do the testimonials because he can control what they say without the umming and arring, it's not new television adverts have been doing it for years, okay it's twisting the truth and we see it as unethical but what isn't?

I don't know the guy, I have said hello to him at Alltec but one word that's it but I like the guy he's a trier, let's be honest have you ever done anything that you may be shouldn't have?

Shaun

[CleanerCarpets]

no Shaun, i dont build my business on bull~hit, if you think thats ok good luck to you, i am sure they will oblige you a video testimonial if you need it.

ask yourself though - would you want work done by someone showing you false references which is what they are doing? who you trust them if you found out? would you buy a marketing course off them?

[Shaun_Ashmore]

I don't do unreal testimonials but you can't come on holier than thou everyone tells or has told a small white one.

Shaun

[CleanerCarpets]

you are talking about life Shaun, not business and not video testimonials.

And if you do want to do that, you dont then try to tell everyone you know the ultimate marketing strategy and try to sell it on - thats the difference. I am not saying Pierre isnt a 'nice fella', i am saying dont try to sell me marketing based on that basis.

If you agree with them Shaun, maybe you should take the 'honest' out of your web name?? 

[Shaun_Ashmore]

If you say that you have done something or even say that you aren't going to do something then you should stick by it, advertising blatant untruths is so risky, I remember someone wanting to buy my RX20 as we spoke I asked the person not mention something said to him to another cleaner and guess what? the other cleaner rang me the next day!

Practising what you preach can also be so risky.

Shaun

[CleanerCarpets]

lol, well 'someone' shouldnt have been dishonest in the first place about the purchase price!!!! :

funny how a little digging outs the bullshi@@ers

i see now why you condone the false videos!!! doesnt do you any favours Shaun, bullsh#t always catches up on ya

[Shaun_Ashmore]

It was true with the vat and postage, you need to get to your ivory tower or is there another forum for you to moderate or have you run out of them also?

Shaun

[CleanerCarpets]

lol, scraping the barrel now Shaun - desperation creeps in

Honest as the day is long is your motto - well others can decide on that one!!! i know better

night night

[jasonl]

I and many others on here have dealt with Shaun for over 10 years , buying and selling various bits, I have always found him to be honest and upfront , he does what he says he will, and has a successful business in cleaning and property off the back of this.

[richy27]

for a yorkshiremen he isnt bad

[Ian Gourlay]

I never did find the video testimonials  refereed to

Yes I did mention it to Pierre prior to the event

This is new media  that everybody is jumping onto.

Yes on Saturday

People did do a testimonial on his Flip Camera on what a Good Day it was.

I did not do one , but that does not mean I did not enjoy the day.

It has set me thinking  Also taught me how to hype myself up  and increase the pressure on the throttle 
In the end I would say it was just as much about Personal Coaching by Steve as marketing


   
However the choice was choose to attend or not no pressure

[Dave_Lee]

Everyone knows that in TV adverts they don't use real people, in real situations,  no matter how much they try to make it seem authentic. They use actors.
Pierre is doing the same, using actors, albeit fellow CCs.
It may not be exactly truthful, but very little marketing is. They always bull it up.
Look at the number of CCs who use library, or someone elses, before and after photo's on their websites.
You may not like it but you can't stop others taking advantage of it.
Dave.

[Mike Halliday]

to compare Pierre's videos to tv adverts as justification for them is ridiculous, when ever you are watching an advert on the Tv you know it is an advert ( if there is any doubt then they have to write at the beginning THIS IS A PAID FOR ADVERTISMENT) when people watched the videos on his website they thought they were real customers.

to quote the advertising standards authority ASA which is the government body to control advertising......

The Advertising Codes contain wide-ranging rules designed to ensure that advertising (1) does not mislead, harm or offend. Ads must also be socially responsible and prepared (2) in line with the principles of fair competition

for the people defending Pierre using false testimonials I have highlighted in red 2 points.

 Do they belief his use of these false testimonials don't:

1) Mislead the potential customer watching the video .

2) are they fair to his competition who don't resort to these underhand method to promote themselves?


but although I don't agree with his methods I must say I have done something similar in the past, so have most of us in fairness it does no real harm to the customer.

[Dave_Lee]

I'm not defending Pierre, I would not use the same tactics myself, but using someone elses photo's on your website is misleading too, and just as bad, as people think they are examples of your work, when they are not.
Dave.