Ian,
I totally agree 100%. However you also have the chance not to work for such a low rate and not have the work. There have been many contracts that we would not have if we were not prepared to re-submit or go in at such a low cost.
We are in constant battle on just Price and Price alone. Every company wether a large or one man band can deliver a good quality service. So all that is left to swing the decision is Price and freebies that you throw in just to get the contract without sounding desperate.
As I am sure you are aware, once you have your foot in the door and provide that Great service, you have the chance to add bolt on services, washroom, window cleaning, carpets, sani bins the list is endless.
You cant always just increase the price margin by much the follwoing year either as you can be restricted by 4% increase only.
We have had to monitor everything from the cost of chemicals, paper towels, delivery prices, staff costs, fuel.. basically purchase from the cheapest supplier even if that means £10.00 quid and much more just to sometimes get a small profit or just break even on some contracts. But we have now through constant monitoring and research and haggling managed to get a reasonable profit to allow us to tick over nicely.
Its simple, you either want the work or you dont. I would love to have contracts priced higher. But as my competitors are going in at rediculous prices I have no alternative to either match or beat the price.
This is also another reason why we have had to expand on adding more services and not just office cleaning. We have had to invest in WFP, CARPET CLEANING, PEST CONTROL, SANI BINS and much more.
It fine for people saying I dont work for pea nuts. Or I dont want that type of client, or then they are not for my business. If you do not compete you dont have the work especially on the contracts that are worth having on your portfolio.
Dave