Having and using a card machine is like offering protection on a suite or carpet.
When you go to do a quote do you ALLWAYS offer the service? Or do you do it now and again or hardly at all, I am honest and say hardly at all, I know I should as its upselling, and I was asked today on a quote if I did it.
Now in a scenario at the end of the job or when you quote, customer says how do you want paying cash or cheque, you reply both or actually we take cards now.
The difference surely is if you offer the service, if the machine rattles around your van to be used every now and again then thats all it will be and you will moan and say thats £25 down the drain every month, but if you offer it on all jobs in my view you will reap the benefits.
Murky