an aquaintance of mine has just set up a trad round and decided to call himself the same name as myself, he lives in the same city as me, and i need a friendly way of telling him to change his name before he expands and advertises himself. he has only so far got a vehicle sticker of his business name.
im registered with companies house, and advertise on yell, gumtree, google maps
what would you guys do/say?
or should i just leave it?
im worried about customers getting confused, or prospective customers calling him instead!