lets look at this logically, we are carpet cleaners probably spending not more than £150 a week on marketing, we don't employ marketing experts or do any kind consumer research. So we can say "discounts don't work" but what we are really saying is....
I think discount don't work
or
discounts don't work for me
on the other side of the coin is..
DFS. they spend probably spend 50 grand a week on advertising they do have marketing experts and take out lots of market research. all there marketing is based on special offers, do you think this is because people don't believe special offers?
Boots the Chemist do a buy one get one free, do people tell them to get stuffed because no one believes you get one free or do they go to Boots and buy thier shampoo and suntan lotion.
Don't believe me when I say special offers work, just open your eyes and see what the experts are doing.