in a survey carried out by Servisemaster in 1998 only 14% of the population have thier carpets proffesionally cleaned, and the average span betreen cleans was 14months.
So 86% of your leaflets are totally wasted because they are delivered to people who have no intention of using a carpet cleaner. Of the other 14% if they are delivered on a quarterly basis to the same area they have a 1 in 5 chance of getting seen by someone actually thinking of having thier carpets cleaned, so of that 14% only 3% are actually effective.
but what happens when.....
1) half your lealfets don't get delivered
2)the home owner does'nt look at the rubbish that falls through his letterbox
3)yesturday another carpet cleaning leaflet was delivered to his door
leaflets they're just not worth it
Mike