It's complicated
For example, could you afford to go out and buy this tomorrow?
Nope, neither could I, but I get a little help
Plus, the jobs that I do get sent from national accounts help raise my profile and I do get to go back and do private work after being sent in to clean a dirty mark off a suite or something for one of our big customers like Laura Ashley, Next, M&S, J Lewis etc etc.
It's all about taking advantage of the situation. Example: I have to go clean a mark off a Laura Ashley suite that was delivered. I sort it (always simple, only a bit of muck off the van or driver's hand or something) and when the customer gets that feeling of elation that you fixed their problem, you accept the cup of tea they offer and start dropping in stuff to the conversation to promote carpet care etc. I've even got protection jobs there and then with upholstery where they haven't bought it off the supplier but I sell it to them.
I clean quite a lot of suites with our name on, especially at this time of year. The suite cleans I get in a year (and spin off work from them) more than make up for the communal advertising pot we have to pay in to.
That said, I won't be yellow forever I don't think