Personally I would do repeat drops in the area you really want. The first 2 or 3 times they go through the door they will be 'invisible' it is only on the 4th or 5th time that any sort of adverts work. That is unless they have something of the WOW about them, and to be honest while they say what you want them to say they are a bit 'forgettable'.
Hope it works out for you though, for sure 35000 should get the phone ringing.
For your next lot I would try adding the following:
A picture of you NOT working but looking straight on, they will associate your company with you rather than 'staff' working. Put a smart shirt on rather than "work wear"
Rather than tell folk what you do and how good you are, tell them how much THEY will benefit from your services.
A couple of recommendations from your current customers saying how great you are. (Genuine ones only)
Constructive critisism and not 'having a go'.