Thats good Nat - what persentage of unique visitors are converted into customers?
In reality, very few.
You get price shoppers, ppl outside your area,.. telesales ppl googleing for numbers to call,. endless link exchange requests,..
I maybe get 1 or 2 jobs a week out of it, and many of those are one-off's like gutter cleaning or pressure washing.
Still the few real & regular jobs I do get add up quickly and the site pays for itself 20X over during the year.